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To celebrate the beauty of skin in every shade, our different shade names mean BEAUTIFUL in different languages

To celebrate the beauty of skin in every shade, our different shade names mean BEAUTIFUL in different languages

ELEWA

eh•leh•wa
Yoruba

AMARA

ah•mah•rah
Arabic

BUHLE

boo•'ɬe
Zulu/Xhosa/Ndebele

ZURI

zuw•rih
Swahili

RUNAKO

roo•nah•koh
Shona

SHOP MY SHADE

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Our Underwear Collection


T-Shirt Bra

The “queen B” of bras. Goes seamless underneath your tighter tops or t-shirts (hence the name). Pick your tone match, and it makes it disappear under that white tee!

Seamless Brief

Great for everyday wear – full coverage with NONE of the panty line drama.

Strapless Bra

More like a “convertible” with the option of straps on or off. And seamless.

Seamless Thong

The minimalist’s preferred option to sit invisibly under your clothes, with our seamless fabric, VPL’s (visible panty lines) are a thing of the past!

SHOP BY TYPE

Share Your Shade of Beautiful

#TheNewNaked

1. Select your shade

Use the guide below to pick your shade


2. Now upload your selfie

Click on the text in the middle of the frame to upload your selfie


** Image must be square or instagram size

Choose Image

3. Download and share

First click the button below to Generate your image and then click again to Download your image.


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